Refund Policy – Key Points for SEO Services
Since SEO results depend on algorithms and external factors, refunds are tricky. To protect yourself:
- No Guaranteed Rankings Clause
- Clearly state that rankings depend on search engine algorithms and competition.
- No guarantees for specific ranking positions or traffic numbers.
- Refund Eligibility
- Refunds allowed only if:
- The service hasn’t started yet.
- There’s a billing error or duplicate payment.
- The wrong package was purchased by mistake (before work begins).
- Non-Refundable Situations
- Work already completed or in progress.
- Client delays in providing required information/content.
- Client’s website changes affecting SEO performance after work starts.
- Cancellation Policy
- Require written notice (e.g., 7–14 days before renewal for monthly plans).
- Partial Refunds (optional)
- If work started but not completed, refund only unused portion minus administrative fees.
- Processing Time
- Refunds processed within 7–14 business days via original payment method.
- Performance Review Option
- Before disputes, offer a free consultation or additional month of service to address concerns.
- Custom Service Clause
- State that custom SEO packages are non-refundable once agreed work begins, as they are tailored to the client’s website.
- Force Majeure
- Mention that delays or disruptions caused by events beyond your control (e.g., search engine updates, hosting downtime) are not grounds for a refund.
- Third-Party Dependency Disclaimer
- Clarify that changes made by search engines, social platforms, or hosting providers can affect results, and you’re not liable for these.
- Chargeback Policy
- Clearly state that clients must contact you first to resolve issues before initiating a chargeback, or they forfeit refund eligibility.
- Refund Documentation
- Require that any refund request be accompanied by proof of payment and service agreement.
- Amendments to Refund Policy
- Mention you reserve the right to update the refund terms and will notify clients in advance.